Branding
Hackathon
Overview
ROLE
UX Research Lead
Visual Designer
TEAM
Justin Su
Manolo Viruette
Ellie Kim
DooSoo Yoon
Cristal Jiang
TIMELINE
1 month
Problem
In remote work, the absence of spontaneous office conversations can significantly impact mental well-being and communication. Remote workers often feel disconnected from company culture and struggle to build relationships with colleagues. With employees being distant from each other, the lack of visibility can make it challenging to feel like a part of a team.
Goal
I led the research team for this project as well as creating the brand. The primary objective of this project was to develop a virtual solution that enhances global team engagement in remote work settings. That solution would address the challenge by scheduling virtual breaks with AI-generated icebreaker prompts. These prompts are carefully crafted to mimic those casual office chats, creating a sense of camaraderie and encouraging open communication among remote team members.
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PROBLEM
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Based on research, there were 4 common challenges that remote workers faced:
Burnout
Distraction
Disconnection
Social Isolation
Disconnection and isolation can negatively impact employee morale and engagement, which reduces engagement. Distraction can hinder focus and efficiency, resulting in poor quality of work and missed deadlines.
of employees (who have depression) are costly to employers.
is the average hours of productivity loss per week from highly stressed employees.
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IMPACT
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A direct impact on company objectives such as:
Employee engagement
Mental well-being
Productivity
Overall success of the company
Data Analysis
Based on qualitative analysis of the interview responses, several key themes emerged that talk about the associated pain points and positive aspects that come along with the remote work experience.
Communication
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Positive Aspects
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Interviewees appreciated the flexibility and autonomy of remote work. They also valued any virtual interactions, such as coffee hours or coworker calls. This made actual in-person meetings more invaluable.
Pain Points
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Challenges that interviewees faced included maintaining strong connections, finding opportunities for community building, and trying to replicate the convenience of in-person interactions in a virtual setting.
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DESIGN
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Finding ways to help remote workers resonate with Tribe
Safety & Trust
Support & Community
Inclusivity & Connection
Sketches
With the top factors in mind, the logo had to resemble all of the above so that individuals will feel connected when they look at it.
Tribe
Tribe
Tribe
Tribe
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PRESENT
Branding Styleboard
Tribe
Tribe
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VALUES
